As many businesses across the country continue to be affected by COVID19, it’s paramount to their survival that they double down on their marketing to stay relevant and top of mind.
The good news is that there are things you can do during this time that can be done at no additional cost if you go about doing these things yourself.
So, as a business, here is what you can do to keep your business in front of your local community.
Social Media Is Your Lifeline. Use It Aggressively.
As cities put in place more restrictive social distancing measures in an effort to do their part to slow the spread of COVID-19, consumers are having to adjust to new ways of working, learning and connecting socially. Our devices have become a priceless outlet to deal with the cabin fever, boredom and lack of social interaction. Although there is no official data out yet as of the day I write this post, chances are very likely that time spent on social media platforms has increased significantly in the past couple of weeks. So instead of waiting for your customers to find you, connect with them where you are surely to find them.
Here is how you can leverage social media during this time:
Communicate with your customers using email.
You can use a free email autoresponder like MailChimp to easily create and send emails to your customers about your business. However, this is a great time to be selfless with your marketing efforts and communications. Let your customers know if your business is offering free services or special offers to help your customers during this time.
Dominate Local Marketing Solutions is a full service marketing agency specializing in digital marketing and automation technology to help today’s business and entrepreneur succeed.
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